Marketing for the Built Environment
In addition to supporting small businesses with marketing coaching and consulting, I provide specialist content marketing for the built environment: Building Content.
From building standards, property developers, construction, architects and interior designers to tenancy deposit providers, coworking spaces, prop-tech, WELL and furniture makers, I’ve covered it all and everything in-between over the past two decades.
As an industry specialist, I know your specific audiences, the way your business works, your challenges, your industry, your media and trends.
Most importantly, I know what works in marketing.
All of that knowledge means I can get straight to helping you where you need it most, giving you invaluable insights and tricks of the trade gained from a deep experience in your sector.
The Trampery
CEO
“Thank you, Kia. It’s been a privilege working with you over the past year. You’ve done a huge amount to advance our strategic communications and equip us for a period of expansion. I very much hope we will have a chance to work again in the future.”
Studio Mae
Interior Design Studio Owner
“Working with Kia Cranwell for our marketing and copywriting has been a total game-changer. She’s been there for us whenever we needed marketing advice, and her insights were always spot on. Thanks to Kia’s creative genius, our studio has stood out from the rest in industry awards. Her strategic marketing advice always held us in good…
Bisley Furniture
International Marketing Manager
Kia’s passion for interiors, furniture and workplace wellness really showed through in the support she gave Bisley. She quickly grasped our business and came up with strong angles for the communications. We were delighted.
NHBC
Head of Marketing Communications
“Kia has delivered against demanding objectives in an environment where driving change is challenging. NHBC is benefiting considerably from Kia’s communications expertise and clear, precise thinking.”
TDS
Head of Sales & Marketing
“We had excellent feedback from the Board. You have helped us to transform our content over the past year, and we can see a real improvement in website traffic and customer insight. Thank you!”
Squaredot
Creative Director
“Thank you for all your support to date. You’re clearly a subject matter expert, and I’m very happy with how our communications are coming together.”
Property Marketer, Writer & Coach
I’ve been working with the built environment, interiors and property sectors for 25 years (which makes me sound much older than I feel).
Whether I’m developing multichannel content strategies and campaign plans or writing articles, optimising websites (SEO), creating blogs, videos and assets, I love what I do – which is probably why I’m still doing it after all these years.
Property marketing expertise
I began my marketing career in the fast-paced advertising agency world and haven’t looked back since.
I worked across industry but my passion took me in the direction of the built environment. Since then, I’ve been fortunate to work with incredible start-ups, small businesses and well-known brands in the industry including NHBC, Persimmon, TDS, Saint Gobain, Bisley, Inventory Hive, the Trampery and more (if you’d like to see feedback from my past clients, you can read their reviews here).
I’ve supported each of them in a variety of ways: a fractional CMO/Head of Marketing, content strategist, SEO/Social marketer, marketing consultant and content creator.
If you need help with your marketing strategy, content planning, ideas, creation, optimisation and promotion, I’d love to help you build your content and business.
If your content isn’t generating more traffic; if your website is nowhere to be found online; if your competitors have greater visibility than you – I’ll show you how to change that.
I’ll help you to strengthen your brand, story, position and place in the industry using proven tools, tactics and science to give your business the boost it needs.
Contact me for an information and confidential chat about your business.