You work in highly visual industry – and a competitive one at that.
Whilst much of your initial ‘sell’ will be influenced by your photography, you need to tell people why you and your designs are better.
That’s a big ask for a photo.
If you really want to win, you need strong words too.
Using the right words alongside your images and videos will cut through the competitive clutter and set you apart, but they can do so much more for your business growth too…
CONVERSION – They’ll bring your work to life and resonate with your readers on an emotional level, which is more likely to result in enquiries. They’ll also help you to convert those enquiries into work.
DETAILS – They’ll highlight the key features of your designs and draw people’s attention to your unique approach and talent. They’ll direct people to the details you want them to notice.
ATTENTION – They’ll grab the attention of potential clients, partners, search engines, algorithms, award judges, funding decision makers, online audiences and more.
PORTFOLIO – They can demonstrate your knowledge, expertise and creativity – even if you don’t have a large portfolio. If you don’t have a portfolio at all, words will also fill the gap and help you pitch your talents when starting out.
SEO – The right words will engage your visitors, attract followers and tick all the SEO boxes so that you appear at the top of Google or social algorithms, with or without paid advertising.
MEDIA & AWARDS – The content you use on your website, in your social feeds, ads, blogs and awards applications will get you noticed, published and shortlisted for prestigious awards – and propel your business forward quicker than you think.
Put simply, words can make or break your marketing strategy.
I provide specialist communications, content and SEO support to interior designers, architects, property professionals and furniture makers in the built environment.
Having worked as a writer, consultant, trainer and editor in your industry for many years, I can show you how to influence, inspire and educate your audience.
If you need help communicating the features of your project, business or ideas, I can show you how.
We’ll brainstorm strong ideas for your content and I’ll guide you on how to find your voice, structure your content and use words to convince and engage each key audience in your business.
I’ll help you turn an empty page into an interesting one, and I’ll let you into the secrets and techniques of marketing copywriters to make your content visible and engaging online.
If you need an interiors or property copywriter, please get in touch. I can recommend some brilliant writers who may be able to help.