Words matter in Interior Design – here’s why:
Using the right words alongside your images and videos will cut through the competitive clutter online and set you apart, but there’s so much more they can do too…
CONVERSION – They’ll bring your work to life and resonate with your readers on an emotional level, which is more likely to result in enquiries. They’ll also help you to convert those enquiries into work.
DETAILS – They’ll highlight the key features of your designs and draw people’s attention to your unique approach and talent. They’ll direct people to the details you want them to notice.
ATTENTION – They’ll grab the attention of potential clients, partners, search engines, algorithms, award judges, funding decision makers, online audiences and more.
PORTFOLIO – They can demonstrate your knowledge, expertise and creativity – even if you don’t have a large portfolio. If you don’t have a portfolio at all, words will also fill the gap and help you pitch your talents when starting out.
SEO – The right words will engage your visitors, attract followers and tick all the SEO boxes so that you appear at the top of Google or social algorithms, with or without paid advertising.
MEDIA & AWARDS – The content you use on your website, in your social feeds, ads, blogs and awards applications will get you noticed, published and shortlisted for prestigious awards – and propel your business forward quicker than you think.
Put simply, words can make or break your marketing strategy. They form an essential part of your approach and I can show you how to leverage them the right way.