Marketing & Content

for Furniture & Fit-Out Firms

 

Even though you work in a highly visual business, the way you communicate is still critical for your success in furnishings and office fit-out.

 

Words go further than images describing the materials, comfort and features of your furniture whilst demonstrating your knowledge, expertise and creativity in workspace design.

 

Not only will they position you and set you apart, they’ll bring your case studies to life and resonate with your readers on an emotional level, which is more likely to result in enquiries. They’ll also help you to convert those enquiries into work.

 

The right words will engage your visitors, attract followers and tick all the SEO boxes so that you appear at the top of Google. The content you use on your website, in your social feeds, ads, blogs, press articles, quotes and awards applications can propel your business forward quicker than you think.

 

Put simply, words can make or break your marketing strategy – but don’t get caught in the AI generation trap. It’s an incredible time-saver if done right but can make you disappear in a mass of copycat content if handled wrong.

 

I’ll show you how to make your communications do what you need them to – the right way.

Let's Chat
The Trampery
CEO

“Thank you, Kia. It’s been a privilege working with you over the past year. You’ve done a huge amount to advance our strategic communications and equip us for a period of expansion. I very much hope we will have a chance to work again in the future.”

Studio Mae
Interior Design Studio Owner

“Working with Kia Cranwell for our marketing and copywriting has been a total game-changer. She’s been there for us whenever we needed marketing advice, and her insights were always spot on. Thanks to Kia’s creative genius, our studio has stood out from the rest in industry awards. Her strategic marketing advice always held us in good…

Bisley Furniture
International Marketing Manager

Kia’s passion for interiors, furniture and workplace wellness really showed through in the support she gave Bisley.  She quickly grasped our business and came up with strong angles for the communications. We were delighted.

NHBC
Head of Marketing Communications

“Kia has delivered against demanding objectives in an environment where driving change is challenging.  NHBC is benefiting considerably from Kia’s communications expertise and clear, precise thinking.”

TDS
Head of Sales & Marketing

“We had excellent feedback from the Board. You have helped us to transform our content over the past year, and we can see a real improvement in website traffic and customer insight. Thank you!”

Squaredot
Creative Director

“Thank you for all your support to date. You’re clearly a subject matter expert, and I’m very happy with how our communications are coming together.”

Experience & Insight

I’ve been working with fit-out firms and furniture designers for many years helping market leaders, start-ups and smaller companies gain greater visibility in a competitive industry. See their reviews here.

 

Some have needed help creating a distinct voice that sets them apart while others have benefitted from my strategic direction on how to become thought leaders through expert content themes and publications.

 

Whether you know what you need or not, I can provide an external perspective and strategic direction, an audit of your communications to help you stand out, and an extra resource to help you create more impactful content.

 

Contact me for an initial chat.

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