Marketing Strategy

for property and interiors

It’s crowded out there.

You need clear thinking and a solid strategy to stand out.

My marketing strategy service is designed to help businesses in property and interiors cut through the noise and focus their efforts where it matters most – rather than scattering their efforts, time and money hoping that something lands.

I work closely with each client to identify their unique goals, target audience, and market opportunities, crafting a customised plan that aligns with their vision. That may not sound particularly exciting, but it does help.

By analysing market data, your brand strengths and client/customer/media behaviours, I’ll help you to design campaigns, content, posts and adverts that serve a clear purpose and deliver more for less.

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The Building Blocks

There are two ways a marketing strategy can go and I’ve seen both a lot during my career.

There’s the one (the weighty one) that ticks all the boxes in terms of targeting, segmentation, SWOT analysis, the full marketing mix, industry analysis, KPIs, budgets, SMART objectives – basically everything included on a marketing and business degree. It’s academic, it takes ages to create, becomes out of date by the time you’ve finished it, and sits on a shelf to collect dust, never to be looked at again.

And there’s the one that uses the latest tools, data and insight to capture real-time information on your industry, competitors and audience profiles. It analyses where you’re doing well, where the opportunities are, what to avoid and what to build on. It’s actionable, relevant and motivational – and it’s the one I’ll create with you.

Stop wasting time on the wrong people

If you want to be more focused on your marketing, less distracted by what everyone else is doing, and more efficient with your time and money, I’d love to help.

Contact me to learn more.

Ready to approach marketing differently?