Need help with your marketing?
The marketing landscape has never been more complex – especially in property and the built environment. You’re not alone if the vast choice of channels and platforms, tactics, strategies and tools feels overwhelming (it even confuses marketers).
From content strategy, email marketing and social media to Google ads, SEO, web content, videos, webinars, podcasts, newsletters, press coverage and events, it’s tempting to do it all in the hope that something sticks – or absolutely nothing out of sheer panic.
The good news is that you don’t need to do it all. Nowhere near, in fact.
The results you want will come when you focus on one or two approaches or channels you enjoy, and you do them well.
I can help you discover what those approaches are, and show you how to execute them brilliantly.
Ready for a rethink?
“Kia Cranwell was a game-changer for our interior design business. Her marketing and copywriting expertise made our studio stand out in industry awards and also gave us the confidence to make impactful business decisions. She’s more than a guru – she’s part of our team, supporting us through growth and teaching us how to use words effectively.
If you want to level up your brand, Kia is the secret sauce.”
STUDIO MAE
What does your business REALLY need?
- Have your sales enquiries dried up or are you struggling to convert?
- Has your social media engagement dropped or are your ads underperforming?
- Are you losing clients, members or employees, or are they restless and unhappy?
You may think the answer lies in putting more money behind campaigns but, more frequently than not, the solution actually lies in improving your messaging.
It’s about understanding your audiences and what makes each of them tick; understanding their needs; clarifying your position and interacting in a way that resonates.
Too close to see the trees?
Running a business often means you’re too busy or close to the business to see it critically.
Or, you’re too distracted and activated by what others are doing in the industry to focus properly on your own activities (you’re certainly not alone in this).
Either can make it difficult to see what you’re missing or what you need to do to improve your sales, marketing and employee engagement.
I can help
I show interior designers, architects, property developers, workspaces and furniture designers how to improve their marketing so that every article, email, advert, social post, newsletter and presentation packs a punch and engages those who matter.
Most importantly, I shed light on what not to spend time and money on, and show them how to use the right channels for the greatest return.
if you want to know what to focus on and how to do it right, let’s chat.
How I work
Whether I’m working for big names like past clients Persimmon, NHBC, Bisley and Saint Gobain, or ad agencies, start-ups and small businesses, I design my support around the specific needs, budget and timescales of that company.
I work on a project or retainer basis, working with business owners, marketing teams and sales managers via face-to-face consultations, video sessions, workshops or hands-on support.
If you’d like to chat and explore options, please contact me and I’ll send you my next available appointment times.