Marketing that works – and feels good
If marketing feels like a grind, you’re not imagining it.
You’re not alone if the vast choice of marketing channels and platforms, tactics, strategies and tools feels overwhelming.
Between constant content demands, the rapid pace of tech, shifting algorithms and endless reporting, marketing can quickly lose its spark. As a marketing coach, I’ve seen many business owners and marketers end up scattered or burnt out, unsure of what’s actually working and unmotivated to continue.
If your marketing has become more about data than disruption, your blogs have become blurgh, and you’re generating more AI-slop than impactful content, you’re joining a growing number of people who crave a better, more enjoyable approach to today’s business growth.
Want expert advice on what to do next to generate real, lasting results?
Need specialist help to create human-made content that cuts through the noise?
Looking for hands-on support to put your plan into action?
Want to enjoy marketing and growing your business again?
Let’s get started.
“Kia Cranwell was a game-changer for our business. Her marketing and copywriting expertise made our company stand out in industry awards and also gave us the confidence to make impactful business decisions. She’s more than a guru – she’s part of our team, supporting us through growth and teaching us how to use words and marketing effectively.
If you want to level up your brand, Kia is the secret sauce.”
STUDIO MAE
Marketing that Delivers Results and Restores Creativity
From content strategy, email marketing and social media to Google ads, SEO, AI search, web content, videos, webinars, podcasts, newsletters, press coverage and events (phew!), it’s tempting to do it all in the hope that something sticks – or absolutely nothing out of sheer panic.
The good news is that you don’t need to do it all. Nowhere near, in fact.
After 25 years in marketing, leading teams, consulting for businesses, and training marketers, I’ve seen what really makes an impact – and what doesn’t.
I’ve also seen the flip side of marketing: Burnout. Overwhelm. Creativity that gets buried under deadlines, AI slop, data and a focus on the wrong KPIs.
Marketing used to be cool
Marketing used to be an enviable career, the cool job and the fun part of business growth.
Don’t get me wrong; the tools, platforms and data we now have at our disposal are incredible. But, somewhere along the line, they’ve taken over and we’ve lost our spark in the process. These digital solutions are meant to be enablers, not replacements for human-made ideas (and your audience has a sixth sense for that too).
Coming up with concepts is fun. It’s where we get to play, to be creative, to let go and come up with unique ideas, new designs, products and brands. It’s where we get to showcase our differences, and it’s how we invent.
Instead, what we’re seeing now is a tsunami of repetition generated by an artificial yes-man. And we’re all bored of the same, copy cat ideas across every platform (you, me and your customers). It’s all becoming predictable, forgettable and boring.
Want to see real, sustainable business growth?
Growth doesn’t come from mindless churn; it comes from a clear strategy, consistent action, and creative energy that people believe in. But creative energy is hard to come by when you’re overworked, bored and overwhelmed.
I can help you rediscover that creativity and show you how to leverage and focus on the channels and approaches that work for you and your market, without sacrificing your sanity in the process.
Ready for a rethink?
How I work
Marketing Coaching
to ease burnout, unleash creativity and boost productivity
Marketing shouldn’t feel like a treadmill. Through one-to-one coaching, I help marketers and business owners reset, find focus and reignite their creative spark.
Together, we utilise the right tools and approaches that bring enjoyment and flow back into your marketing, helping you to enjoy what you do and see results from your work.
You’ll gain:
- Confidence and direction in your marketing and business
- An accountability partner to keep you focused and productive
- Expert direction and insights to help you make the right decisions
- Techniques to unlock creative thinking
- Renewed motivation and enjoyment in your work
Explore Marketing Coaching
Marketing strategy and support
that builds visibility, trust and results
For smaller businesses without a full-time marketing director or team, I provide expert guidance and hands-on support across strategy, SEO, content marketing, AI search and email campaigns (aka the unsexy but big hitting approaches).
Working as a marketing consultant, content marketer or fractional CMO, I provide insight and direction on the channels to focus on (and the ones you shouldn’t), with inside marketing knowledge on the approaches that build over time for lasting growth.
You’ll get:
- A marketing strategy unique to your offer and stand-out features, rooted in purpose
- Search engine optimisation that builds authority and stands out amongst the noise
- An injection of fresh ideas to set you apart and give you the advantage
- Consistent, engaging content that connects with your audience in a way that matters, breaking the samey mould of AI-generated copy to stop people scrolling
- Steady support that helps you grow sustainably and enjoy the process again
- Guidance on how to generate actual results rather than box-ticking activities that simply ‘feel’ productive
Explore Marketing Consultancy
